Branding and brand strategy
Branding and brand strategy
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    • Oka Clean

    Oka

    Background:

     

    Oká Clean was born as an initiative of two entrepreneurs from Antioquia to take advantage of the operational capacity of their production plant in which they manufacture other companies’ brands of sponges and cleans for kitchen and other uses.

     

    After 5 years of operation, they saw the opportunity to create its own brand that would generate value and help increase the company’s sales, so they decided to start a process to find a brand that could well represent their idea of their own line of kitchen sponges.

    Oka
    Oka

    Challenge:

     

    Create the brand for a new line of kitchen sponges, with the premise of having an excellent cost-benefit ratio, durable and a real alternative to the leading brands in the market.

    Solution:

     

    We created the name, brand and labels for this new line of products, based on closeness, everyday life and flexibility, as pillars of the value proposition of this undertaking.