Branding and brand strategy
Branding and brand strategy

About us

We are a branding and brand strategy study from Medellín – Colombia and for more than 10 years we have been creating brands that connect, inspire and sell. We’ve done it for over 200 brands of all sizes and from all industries and we can do it for yours too.

Equipo Mantra
We co-create brands that stand out,
are preferred among the costumers and generate value.
We align what brands are today
with what they want to become.
We work with method, in a practical way
and focused on meeting objectives.
Andrés Agudelo

• Master in Branding and Brand Strategy OBS Business School – Universidad de Barcelona, Spain
• Master in Visual Merchandising Panamerican School of Art and Design, São Paulo – Brazil
• Publicist and graphic designer
• 7 years of experience as creative director and art director in agencies such as Jaime Uribe y Asociados, DDB Colombia, Sancho BBDO TBWA (Colombia and Brazil) and Gómez Chica Euro RSCG.
• 10 years of experience as creative director of MANTRA.

Andrés Agudelo

Founder - Creative Director
Paula Agudelo

• Specialist in Strategic Management from el Politecnico Colombiano
• Marketing Specialist Universidad de Medellin
• Public accountant
• 15 years of experience in administrative, financial and sales processes in companies in the banking and services sector.

Paula Agudelo

Founder – Manager

Be part of our team.

If you are passionate about brand creation processes and have experience, we want to meet you. Send us your portfolio and resume to