Glocal
Background:
Australia has become a very interesting destination for young Colombians as it offers multiple opportunities to study and work while perfecting English as their second language.
Aware of this reality, a group of young Colombians living in Brisbane, Australia, decided to undertake and put all their experience at the service of other people to help them fulfill their dream of living in Australia.
Challenge:
Create the new brand for a study agency in Australia, with a value proposal based on the closeness, commitment and experience of a group of young Colombians who have already lived this experience and know how to help with all the legal procedures and procedures for those who want to travel to study in that country.
Solution:
To be glocal is to be global and local at the same time, it is to belong to nowhere and to everyone at the same time and based on this premise, we created the name and visual identity of glocal, a brand for those who want to explore the world, learn about cultures, open your head and fill it with new experiences.
