Puro Cuero
Background:
With more than 30 years in the market, Puro Cuero is the leading brand of leather furniture in Colombia. The high standards of design and quality of its products have made it a benchmark when it comes to 100% leather furniture.
Today it is recognized for its furniture for homes and cars.
Challenge:
Update the brand logo to make it more versatile, easier to read, easier to apply and, above all, more aligned with the concepts of elegance, quality and sophistication that make Puro Cuero a unique brand in its category.
Solution:
We designed a new logo, building a new uppercase typeface, with serifs and more sophisticated endings that allowed us to make a much more visible and contrasting block with the symbol and thus be able to solve the reading problems of the previous logo.
