Catalina Fernández
Background:
Catalina Fernández, a lover of the cuisine of the city of Medellín, is the owner of one of the best entrecôte recipes, a preparation of French origin, and for her the pandemic was the opportunity to popularize among her family, friends and close people the best of its flavors through its new brand of sauces and vinaigrettes.
Challenge:
Redesign the brand and labels for Catalina Fernández’s line of gourmet sauces and vinaigrettes, a brand inspired by the best flavors in the world with the purpose of delivering unique flavor experiences to all its consumers.
Solution:
We created the new visual identity of the Catalina Fernández brand inspired by heraldry and the denomination of origin of European wines.
We created a series of labels with illustrations in the best style of engravings, with stamps that pay homage to the origin of the products and with golden prints that give the product a premium character that honors the flavor of each of its products.
