Alaia
Background:
The women’s beauty and wellness category are one of those that continues to grow, offering innovations, products and services that surprise women and invite them to look and feel the way they’ve always wanted.
Alaia was born from this perspective, a space to pay homage to beauty, with products and services for women to shine.
Challenge:
Create a new brand of services and products for beauty and feminine care, in a saturated category, with very similar value offers and proposals that fail to differentiate themselves.
Solution:
We created the visual identity of Alaia, a tribute to beauty, a brand that invites you to be part of the transformation, that knows that feeling beautiful makes a face shine and a spirit fills with confidence to feel that there are no limits.
Alaia is a brand and a space that offers its users the chance to shine and stand out, enhancing their beauty, their personality and their attitude.
