Adi
Background:
Apoyo Diagnóstico de Colombia (Diagnostic Support of Colombia – Adi) is an IPS that brings together the best human team and the highest technology to guarantee people the opportunity to perform assertive, proactive and preventive diagnoses, whenever they wish.
After 10 years of growth, evolution and permanent accompaniment to its patients, IPS saw the need to renew its visual identity to be closer to its patients and users.
Challenge:
Create the new name and new visual identity for Colombia’s Diagnostic Support, an institution specializing in diagnostic imaging with a very human approach that, accompanied by the best technology, makes this institution a benchmark in Medellin.
Solution:
We carried out a research exercise with IPS users to understand their perception and define their expectations as a starting point to develop the narrative of the new brand.
We accompany them in a strategic brand workshop to define their belief and purpose. We suggest changing its name from Colombia Diagnostic Support, a long, generic and cold name to Adi, a shorter, more modern and closer name.
We developed a new visual brand identity, a new more modern and human color palette and a graphic style more in line with its purpose of being specialists in valuing life.
