Aderezos freeze-dried
Background:
Aderezos is a brand whose purpose is to offer enriching, practical and healthy flavor experiences to all its consumers and to be present in more and more moments of people’s lives, it launches a new line of freeze-dried cheeses on the market, as an alternative to accompany and make all the preparations even more delicious.
Challenge:
Develop the visual concept and packaging of the new line of Aderezos freeze-dried
products, as a complement to the sauces and vinaigrettes for which the brand is widely recognized, communicating a new value proposition and justifying its differentials within a category still incipient in the Colombian market.
Solution:
Aderezos is an active, colorful and enriching brand, so for the design of these packages we take advantage of the visual codes and their recently updated sauce and vinaigrette packages to transfer them to this new line of products, making color one of the main elements of recognition and differentiation.
