Lulo Pet
Background:
Multispecies homes are no longer just a trend, they are a reality in which pets are the center of attention and around them an industry is growing, offering products and services so that the furry ones feel like members of the family.
This is how LuloPet was born, a brand focused on giving 4-legged friends accessories with the best design and grooming and care products of the best quality, because they always deserve the best.
Challenge:
Create a happy and sophisticated brand, far from the cliches of the category in which the icons and illustrations of dogs and cats are always the protagonists, finding new ways to convey the care and love of the owners towards their pets.
Solution:
After understanding the value proposition of the brand, we created a narrative around the importance of pets, symbolized through a precious stone that hangs from a necklace, because LuloPet is all about making them shine.
