959
Background:
The cocktail industry has shown significant growth in the last decade in Colombia and has generated excellent opportunities not only for the brands of the large liquor companies but also for emerging brands that have been able to capitalize on this situation, offering alternatives with an excellent cost-to-value ratio for bars and restaurants that offer the most diverse cocktails in their menus.
Challenge:
Create the packaging for 959, a brand of special liquors for cocktails that, although inexpensive, had to convey an image that inspired quality, trust, and innovation in order to make a place for itself in bars, hotels, restaurants, and nightclubs in Colombia.
Solution:
We have designed a line of packaging that works very well individually but even better as a family, inspired by the simplicity of geometric figures and the richness of graphic patterns that emerge through the repetition of these basic elements.
