P&L Business Solutions has established itself as one of the leading companies in Latin America in the distribution of technology, especially smartphones.
With its growth and consolidation process, the need also came to review its generic brand from a visual point of view and lacking a clear concept from a nominal point of view.
Develop a new name and a new visual identity for this company that distributes smartphones and technology to the main operators, retailers and wholesalers in Latin America, with the premise that it should give a name that could be used in the .com domain and in all social networks without adding any other word or complement.
Furthermore, to create a modern and powerful visual identity that would inspire a new narrative of dynamism and credibility for the brand, in a market where change is the only constant.
Totalynk was the new name for the brand, with a direct link to the concepts of connecting and approaching its customers and users in an integral way through technological tools.
We created a dynamic brand, up to the expectations of the category and that reflects the responsiveness that this Latin company in the United States can offer to the market.