Branding and brand strategy
Branding and brand strategy

Piccolo

Piccolo

Background:

 

Pizzas Piccolo is the oldest pizzeria chain and one of the most beloved in Medellín, with more than 40 years delivering a pizza that is synonymous with quality and the best flavor.

 

In restaurants it is common to hear customers ask about the raw materials for pasta and pizza with the intention of taking them home to make their own preparations and it was this consumer demand that created the opportunity to develop a special Piccolo product line to go.

Piccolo
Piccolo

Challenge:

 

Create the packaging for the new line of Piccolo products to take away, transferring the values of quality, flavor and closeness that have always characterized the brand.

Solution:

 

We create the packaging for the Piccolo product line to go: coffees, sausages, pastas and sauces that preserve the best flavor and allow consumers to live new flavor experiences at home.

Piccolo
Piccolo