With more than 20 years of experience in the paint application business in the industrial segment, Espinturas, a leading company in the sector, decides to transform itself based on a value proposition that integrates technical knowledge and transparency to transform spaces and deliver new service experiences for its users.
The brand was widely recognized in the institutional segment but had strong associations with specific activities such as road painting. Our challenge was to create a new brand to allow it to participate in more categories and in a new segment: paint and coating solutions for the residential segment.
Our process with Kubro began with the development of a brand workshop in which we defined its value proposition, identity and personality. Then we move on to the creation of the name, the design of the brand and the definition of the visual identity system.
Kubro is the expert in paints and coatings for spaces and surfaces, who reinvented himself with the purpose of improving people’s quality of life, transforming and enhancing the spaces in which they spend their day to day.